Pivdenny Bank

The spotless reputation gained by the bank during more than 27 years of operation is the result of customer confidence, the skills and professionalism of its employees, and the focus of management and shareholders on further development and their drive to implement state-of-the-art banking practices. The key principle underlying our activity is “to generate maximum benefits for customers based on simple and user-friendly services.”

The bank offers a wide range of services for corporate customers and individuals throughout Ukraine via its extensive regional network, which as of 2020 comprised 97 branches in 18 regions.

On the eve of its 25th anniversary, the bank presented its updated logo and new corporate style designed to reflect its image as a modern bank and changes being currently implemented in the financial institution. Since early 2018, the bank has been implementing a complex transformation programme to ensure attainment of the goals set by management. One of the main goals is to become the most attractive domestic bank for Ukrainians.

The rebranding project is the next step in a wide-scale transformation programme that will improve the customer experience and banking product quality, and reinforce the bank’s market position in the SME and retail segments.

“Over 27 years of successful operation on the market, Pivdenny has never failed to successfully address the challenges it faced. We have achieved leading positions in the corporate sector and are growing rapidly in the retail and SME segments. Since early 2018, the bank has been implementing a complex change programme to ensure attainment of the goals set by management. We want to become the most attractive domestic bank for Ukrainians,” 

 – says Alla Vanetsiants, the Chairperson of the Management Board of Pivdenny Bank.