After selling a business, an entrepreneur often looks not only for profit but also for new senses

When speaking at Forbes Money event, Serhii Novoshytskyi, Member of the Board of Directors of Pivdenny Bank, shared his observations on transformation of private capital in Ukraine today and explained the role that banks play in this process.

Key points of his speech:

• After selling a business, entrepreneurs seldom quit altogether: most of them launch new projects or invest in other businesses.
• Despite existing restrictions, a significant portion of the Ukrainian capital remains in the country as entrepreneurs see opportunities for development and scaling here.
• Ukrainian capital is growing more systemic: investors are interested not only in maximum profitability but also in predictability, liquidity, and long-term strategy.
• Demand is growing rapidly for complex financial solutions and professional wealth management in Ukraine.

"Today, entrepreneurs are no longer satisfied with just financial products or instruments. They are looking for a comprehensive approach, i.e. solutions that simultaneously allow them to protect assets, maintain liquidity, manage currency risks, and build long-term profitability. This requires the transformation of the role of the bank from a provider of individual products into a partner that helps manage capital systematically," said Serhii Novoshytskyi.

If you are looking for a reliable financial partner, the Pivdenny team is ready and willing to offer solutions tailored specifically to your goals and needs.